Every description or representation of the world, fictional or otherwise, is an attempt to describe or define reality, and is in some way a construct of reality, a text. A text is any media product we wish to examine, whether it is a television program, a book, a poster, a popular song, the latest fashion, etc.
www.medienabc.org/page5/page40/page40.html
Semiotic's
Semiotics's the study of meaning-making, the study of sign processes and meaningful communication. This includes the study of signs and sign processes, indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication.
Genre
A genre is a category. In gaming, a genre is a genre of game, for example, shooter, action, adventure, side scroller etc
Selection of Content
The aims of selection of content is to provide students with effective learning strategies. It is also used to assist people in identifying their preferred ways of learning. Selection of content can help develop skills needed to negotiate the curriculum and helps with self evaluation.
Construction
of content
Codes are systems of signs, which create meaning. Codes can be divided into two categories – technical and symbolic. Conventions are the generally accepted ways of doing something. There are general conventions in any medium, such as the use of interviewee quotes in a print article, but conventions are also genre specific. Codes and conventions are used together in any study of genre – it is not enough to discuss a technical code used such as camera work, without saying how it is conventionally used in a genre.
Modes of Address
Modes of address can be defined as the ways in which relations between addresser and addressee are constructed in a text.
No comments:
Post a Comment